A majority of the women 57% earn an income purely on fish trade while 43% combined fish trading and other businesses. Opportunities canned fish product is still for the high end market and high middle class income earners. Highly varied climatic and geographic regions are available in kenya, covering a part of indian ocean coastline, several large rivers, swamps and other water lands, a portion of the largest freshwater lake in africa and all of. Get offline map and directions using our gpsmycity selfguided walking tours app for your mobile device. Box 29053, nairobi, kenya department ofagricultural marketing moi university, chepkoilel campus p.
To make fish available to consumers at the right time and in the right place requires an effective marketing system. Medard tanzania fisheries research institute, mwanza, tanzania. Report to the government of kenya on fisheries development. You may want to enter a picture or graphic address date this business plan is confidential and is the proprietary property of insert your business name here. Introduction according to estimates of the food and agriculture organization fao, to feed the world in 2050, agricultural output originating from fisheries and aquaculture must increase by over 60 percent 1. Sustainability free fulltext the contribution of fish. Business report 2020 provides a complete overview of current market state issued in a comprehensive and easily accessed format. Research article challenges facing fish farming development. Victoria upscaled phase to all kenya fisheries study on viability of ict in fisheries 3. The fish market in kenya is mainly from natural catches of nile perch and tilapia from lake victoria and the smaller rivers and lakes, and to a lesser extent, marine fish.
Kenyas fisheries and aquaculture sector contributes approximately 0. The main objective of the research study was to determine marketing strategies of commercial fish farming in kitui county. The marketing chain for the lake fisheries is long and complex, and. Taking everything into account, i need to state completely that catfish cultivating is an undiscovered goldmine. The structure of some fish market has been documented abila 1995. Factors influencing the choice of marketing channel by fish. The participation of women in fish marketing has been spurred by cultural, social, economic, and. Aquaculture business plan business name type your information in the areas shaded in gray. Traditionally, communities living around the fish harvesting areas consumed much of the. Currently it is one of the fastest growing sectors of agriculture in the world. Analysis ofcompetition in the wholesale and retail markets. Supportinginstitutions host institution initial pilot on l. Fish marketing, marketing channel, market structure. Assessment of the crossborder fish marketing channels for the major commercial fish species of lake victoria.
In kenya, aquafish researchers evaluated the feasibility of building a farmed fish marketing database into an existing network, called the enhanced fish marketing information system efmis, which provides market information to the capture fisheries sector. This paper examines the challenges facing fish farming development in western kenya. This study of the aquaculture market in kenya looked at the existing fish markets in kenya, specifically in busia. When completed, delete text provided in this outline. Farmed fish is increasing becoming popular and profitable.
In kenya, farmed fish is an integral nutrition, income earning and employment commodity for rural households. Commercial fish farming in kenya is not a new business idea. Th ese events that have taken place in the fisheries industry in the last. Fishermen who catch fish by labouring overnight from commonproperty water bodies do not usually sell fish in retail markets. Apr 25, 2017 other native fish species in kenya include the featherbarbelled squeaker, the lake rudolf lampeye, bernhards elephantsnout fish, the smallscaled nothobranch, and the athi elephantsnout fish. Initiated in 2009, and continuing to this day, the efmis is a joint. Understanding market channels and alternatives for. Place transfer of the fish from farm gate to supermarket 2. In aquaculture, a common budgetary unit is one pond of an average size for the type of business being analyzed. One of the most significant events in the fisheries of lake victoria was introduction of new fish species. Aquaculture farming fish under controlled condition in kenya is a new technology striving to satisfy a growing market for food fish and alleviate poverty in rural areas. The data collected showed that most people involved in fish marketing are married women with 86.
Part viifish quality and safety 58competent authority. Fish farming means raising fish commercially in tanks, ponds or other enclosures for the purpose of producing food. Fish marketing, marketing channel, market structure, constraints. The tilapia fish farming business plan ought to include a proper marketing plan to use in your fish farming business. Meeting this target is a formidable challenge for the. Factors influencing the choice of marketing channel by. It is important to think about the time period and the budgetary unit carefully. For instance, in agricultural marketing, cooperatives were made the sole agents of state marketing boards responsible for processing and marketing export crops like coffee, cotton and pyrethrum. An overview of current status of kenyan fish feed industry. The structure of marine fish marketing in kenya can best be. As you grow your tilapia fish farming business, you will be able to export the fish to other countries. Kenya is a developing country thus most of its population ranges from low class to.
To utilize idle land and unemployed youth in community based commercial fish farming, in the form of a public private partnership. Research work on kenyas fish market ins sector has largelv focused on marketing issues and problems affecting fishermen. Jul 05, 2017 this video tells the story of joyce, an inspiring and entrepreneurial kenyan fish farmer who has overcome many challenges to develop a thriving tilapia and catfish farming business. Kenya is a developing country thus most of its population ranges from low class to lower middle class social groups. If you need a fish farming business plan with a 3year financial plan to secure funding, contact me on 08032176523. Box 1125, eldoret, kenya corresponding author 3 this study analyses competition in the wholesale and retail fish marketing system in kisumu, which is kenyas largest fish market.
Sample survey of 192 farmers representing the fish farming community in the area was used. A research project submitted in partial fulfillment of the requirements for the award of the degree of master of business administration of kenyatta university. Moen 1983 indicate that kisumu composes the largest domestic fish market in kenya. Fish market in mombasa, kenya sight map, attraction information, photo and list of walking tours containing this attraction. William ojwan g 2, andrew othina 3, carolyne lwenya 4, robert oketch 5, raphael okeyo 6. To utilize idle land and unemployed youth in community based. We are indebted to horizon communications ltd, who assisted with the editorial work, layout and printing of this booklet. The study then narrows its research on determinants of marketing strategies of commercial fish farming under economic stimulus package in kitui county. Contents of the fish farming business plan pdf, word and excel. Available statistics show that the national per capita fish consumption in. In 2010, the government of kenya initiated economic stimulus program to encourage fish farming.
Responsible fisheries business chain project report for the value chain analysis of nile perch maw trade in east africa. Pdf the structure of marine fish marketing in kenya. This video tells the story of joyce, an inspiring and entrepreneurial kenyan fish farmer who has overcome many challenges to develop a thriving tilapia and catfish farming business. Time overwintering of live fish or storage of processed fish products 3. The fish species in kenya face a variety of threats, such as pollution, drying of wetlands, alien species, and degradation of water catchment regions. Assessment of the crossborder fish marketing channels for. Sustainability free fulltext the contribution of fish to. Before the availability of compounded diets, most fish farmers used locally available materials rice bran, wheat bran, cassava meal and corn meal to feed their fish. The study result revealed that the high prices of fish feed, declining fish prices and lack of finance were found to be the top ranking serious. Increasingly targeted for their high internal and external market prices are. There is still limited knowledge on quantitative information.
Approximately 200 million people in africa derive highquality and lowcost proteins from fish. Kenya is an east african country lying along the equator and bordering the indian ocean to its east. Jun 16, 2017 ii the limited number of fish species limits the market. If you plan to raise capital from investors and a loan from the bank, you need a good fish farming business plan. The report includes detailed analyses of fish and seafood market in kenya, information on major producers, distributing companies, and buyers.
The structure of marine fish marketing in kenya semantic scholar. Using ict for fish marketing the efmis model in kenya sms 5565 r. These organizations were mandated by the boards to buy the produce from the farmers and process it for export. In exercise of the powers conferred by section of the fisheries management and development act, 2016 the cabinet. Box 74550, nairobi, kenya department of agricultural economics, university of nairobi, kenya authors.
Karuga and abila 2007 although most accounts relate to the fresh water fishery. Kenya, fish feeds, management, challenges, opportunities. Fish marketing fish marketing in kenya has a long history see adhiambo, 1988, ogutu, 1988. Factors influencing the choice of marketing channel by fish farmers in kirinyaga county john nyaga, p. The amount of capital required for the tilapia fish farming business depends on the scale of the project. What are the problems experienced in the marketing of fish in.
Pdf assessment of the crossborder fish marketing channels. Meru greens mt kenya gardens ltd goshen farm ltd athi farm ltd farm concern international fci operators of wakulima, kangemi, githurai, and thika wholesale vegetable markets among others. Understanding market channels and alternatives for commercial. Trawling started in the tanzanian waters of lake victoria, and it was not long before catch rates started declining rapidly. Consumption of fish will also improve nutrition and health. Nikimu fish farming project nffp is an innovative project run by a local fish farmer and integrated environment conservation and disaster assessment for africa iecdaa with an aim of mobilizing, organizing and serving smallholder fish. In the 1960s rural fish farming was popularized by the kenya government through the eat more fish campaign. Community based fish farming in kenya public private.
Kenya is endowed with many aquatic resources with successful aquacultural potentials. Ministry of agriculture livestock and fisheries cathedral road,nairobi p. These percentages contrast sharply with those of men though the trend is the. Fish and fishery products are valuable sources of protein and essential micronutrients for balanced nutrition and good health. This survey showed at least 650,000 metric tones of fish of which 80% were haplochromines. Structure, conduct and performance of kisumu fish marketing system. Farm africa is promoting fish production in freshwater ponds to help protect lake victorias strained resources and provide a growing population with a sustainable source of. Lake victoria is suffering from overfishing, and tilapia, the most popular freshwater fish in kenya, is becoming scarce. Farmers took up the activity as a source of food and income. Kenyas lakes and rivers are home to several endemic fish species, some of which are threatened. Nyikal, department of agricultural economics, university of nairobi, kenya. The fish marketing authority is a state corporation established under part xviii, section 198 of the fisheries management and development act, 2016 whose object and purpose is to market fish and fisheries products from kenya.
In tanzania, kenya and uganda it has always been a requirement not to remove maws from the fish before supply. As about half of the african population are kikuyu, embu, meru and wakamba who do not eat fish, and as large numbers of the asians of the hindu religion are vegetarians, the elements of the population who are fish eaters probably consume about 40 lbs. Marketing strategies of commercial fish farming under. Countryterritory kenya document type legislation date 2016 source fao, faolex long title an act of parliament to provide for the conservation, management and development of fisheries and other aquatic resources to enhance the livelihood of communities dependent on fishing and to establish the kenya fisheries services. Fish trade among women in lake victoria is both specialized and combined with other activities.
The example in figure 1a is a wholefarm budget for a 1ha tilapia farm in kenya. Fishing makes a small but increasing contribution to kenyas gdp. Analysis of fish marketing fish farming business nigeria pdf. Commercial fish farming has already established as a profitable business venture throughout the world. Marketing of wildcaught fish in kenya the marketing of fish in kenya is illustrated with figure 1.
You can get a loan from the bank, or funding from investors, to use as capital to start your tilapia fish farming business. There is still limited knowledge on quantitative information to. The country also borders other five countries, which include ethiopia, somalia, south sudan, tanzania, and uganda. Possession the consignment of fish from wholesale to retailer marketing functions 1. Kenya sea turtle conservation committee, po box 5880122, mombasa, kenya.
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